Half Pint

For my redesign of Half Pint Brewery, an award-winning Winnipeg-based craft brewery, I aimed to mature the brand identity while preserving its friendly, social spirit. After researching the brewing process and analyzing the existing brand, I developed concepts inspired by the gesture of tilting a glass to pour or cheers—a symbol of craft and connection. The final logotype reimagines a classic typeface with a modern, angular twist that visually aligns when rotated, echoing the motion of a raised pint. This visual language extends across packaging and promotional materials.