The Guard

For the boxing gym, The Guard, the branding captures the spirit of Cerberus: fast, fierce, and unyielding. The bold typography conveys power while setting the gym apart from competitors, infused with the raw flair of rock & roll. Its visual system, built around the mythical guard dog, is complemented by micro infographics of the equipment used as graphic elements throughout, reinforcing the gym’s precision. Across apparel and gear, the identity reflects a place to sharpen strength and fight with purpose.